Anton, who hung around Port Moresby looking for work on a daily basis, had a tough time finding work.
He built a homemade ice cream trolley and started selling ice cream around town to make a living. As he pushed his trolley around Port Moresby, Anton noticed a surge in demand for ice cream, which he sold for as little as 20 toea.
Micah, a Marketing Representative for Laga Industries, encountered Anton selling ice cream from his homemade trolley and introduced him to the Laga Loyalty Program. Soon after, Anton bought a Gala Ice Cream Trolley, which he now uses to sell different flavors of Gala Ice Cream on a daily basis.
With the ability to keep his ice cream frozen during the day, Anton would go through three to four cartons of Gala Ice Cream per day, depending on the weather. With his best-selling ice cream Vanilla Choc-Chip flavor.
Anton’s participation in the Laga Loyalty Program has enabled him to generate an additional source of revenue to support his family.
Anton values the help provided by the Laga Loyalty Program, as well as the affordability of Gala Ice Cream, as he has seen the benefits through the growth of his ice cream business.
Keep an eye out for Anton and his Laga Trolley, which sells ice cream every day at Koki Fish Market.
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